Gera Developers
Gera Developers, a 50-year-old brand with a strong hold on the Pune real estate market. The family-owned business started with a simple vision of delivering better homes to people. The initial years were based on the brand philosophy of ‘Building with IQ’ as their positioning statement in which the IQ in the brand philosophy stood for ‘Intelligence Quotient’. They soon realized that it was time to take the brand philosophy to another level. After in-depth research and inputs from multiple stakeholders, every aspect of the business was analysed and studied before embarking on the rebranding exercise
The Overall Objective
With people investing their life’s savings in a home, the company needed to project a confident, trustworthy, dynamic, always looking ahead image. To be seen as a dominant player in the Real Estate landscape and become the most preferred brand
The Challenge
The Paradigm Plus team was tasked with developing a positioning statement which reflected the new brand personality.
The team worked closely with the top management and all relevant stakeholders to derive keywords that align with the
new ambitions and vision of the company
The Articulation
THOSE
WHO DON’T JUST SURVIVE,
BUT THRIVE.
THOSE
WHO HAVE THE WILL,
AND LOVE THE THRILL.
THOSE
BETTER THAN THE BEST
WHEN PUT TO TEST.
THOSE
WHO UNDERSTAND THAT SUCCESS
IS YET ANOTHER STEP TO PROGRESS.
AT GERA WE DON’T JUST DO, BUT WE
"OUTDO"
