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BLOGS

Short. Precise. Effective.

Ashika Sarkar

Mar 26, 20254 min read

Why Every Brand Needs a Strategy-First Approach to Advertising

Rajat Sarkar

Mar 26, 20252 min read

What are the modern day challenges while identifying a Brand's Target Audience ?

Rajat Sarkar

Mar 26, 20252 min read

Understanding Brand Equity

Ashika Sarkar

Mar 26, 20254 min read

From Group Account Head to Business Owner: My Journey of Starting Paradigm Plus in 1999

Sandeep Inamke

Mar 26, 20254 min read

A brand’s purpose is it’s Superpower

Niranjan Kaushik

Mar 26, 20253 min read

The Business of Feeling: Why Advertising Needs Entertainment More Than Ever

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